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High-end full-stack development, custom architecture, and seamless integrations tailored to your CRM goals.
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Advanced Architecture & Custom Development
Eliminating technical debt and performance bottlenecks by engineering robust async processing and clean Apex frameworks. We deliver modern, responsive LWC interfaces that eliminate lag and drive operational efficiency.
Custom Solution Design
Engineering secure, enterprise-grade data models and robust sharing architectures. We design optimized role hierarchies, complex visibility controls, and scalable governance frameworks to protect your data integrity as your business grows.
System Integration
Connecting Salesforce with external systems, third-party platforms, and cloud applications using secure REST/SOAP APIs.
Featured Case Studies
Technical Debt Refactoring & Integration Upgrade
The Challenge: Heavy technical debt and legacy Process Builders causing frequent Salesforce CPU timeout errors and performance drops.
Spearheaded a large-scale architecture modernization initiative to systematically eliminate technical debt across a complex multi-org ecosystem.
Refactored and migrated legacy declarative automations (Process Builders, Workflow Rules) into optimized, bulkified Apex Trigger/Helper design patterns, significantly lowering CPU timeout errors.
Overhauled and upgraded core integration layers by designing robust asynchronous HTTP Callouts and Platform Events to streamline secure data exchanges with external academic systems.
Voice Streams Real-Time Event-Driven Integration
The Challenge: Ingesting massive cloud communication webhooks and processing call logs in real time while avoiding Salesforce governor limit bottlenecks.
Engineered a high-performance, real-time Inbound REST API Endpoint to ingest custom webhook payloads from an enterprise Cloud Communications provider.
Implemented an event-driven architecture using Platform Events to process massive call logs asynchronously, thereby eliminating governor limit bottlenecks.
Developed automated backend linking logic within Apex Triggers to dynamically associate processed transcripts with corresponding Salesforce records.
Configured secure API connectivity using OAuth 2.0 handled via Named Credentials, and structured custom object data models to store transcript metadata.
Built effective error recovery and replay mechanisms to handle data exceptions without interrupting core object creation flows.
Managed Package & AI Identity Verification
The Challenge: Maintaining enterprise-grade 1G Managed Packages with strict backward compatibility during high-frequency AI request integrations.
Maintained, refactored, and optimized core 1st Generation (1G) Managed Packages, ensuring seamless platform performance, strict backward compatibility, and zero-downtime upgrades for enterprise clients.
Engineered and implemented critical custom integration features to handle high-frequency biometric and identity-verification AI requests via secure external REST API endpoints.
Overhauled package error-handling logic and apex integration layers, reducing failed payload transmissions and drastically improving transaction security during automated Know-Your-Customer (KYC) compliance checks.
Admin Setup Tool & Metadata Automation
The Challenge: Enabling non-technical enterprise administrators to easily self-configure and deploy complex application packages.
Engineered a sophisticated setup utility using LWC and Apex Metadata API updates, allowing non-technical enterprise administrators to easily self-configure app deployments.
Wrote custom Post-Install scripts to automate complex object access mapping within Managed Packages.
Facilitated Agile ceremonies (Sprint Planning, Dailies, Retrospectives) as a technical coordinator, adjusting development processes to optimise overall team velocity.
Custom Dashboard Framework
The Challenge: Delivering dynamic internal and external data widgets to system administrators while maximizing interface responsiveness.
Engineered a highly flexible and scalable custom dashboard framework using advanced Apex and complex LWC, enabling system administrators to deploy widgets displaying internal and external data dynamically.
Optimised backend data pipelines via OData integrations and custom REST endpoints, facilitating smooth communication across disparate data sources and boosting UI responsiveness.
Authored comprehensive technical documentation for pre- and post-deployment stages, introducing standardised release cycles that reduced deployment incidents to zero.
Managed Services & Automation Upgrade
The Challenge: Unmaintainable legacy declarative automations causing frequent governor limit bottlenecks and slow execution loops.
Led the migration of legacy, unmaintainable declarative automation (Workflow Rules, Process Builder) into highly optimised Asynchronous Apex code, significantly reducing CPU timeout errors and governor limit bottlenecks.
Upgraded user interaction layers by implementing highly responsive custom LWC to support evolving B2B business workflows.
Experience Cloud Lead Capture Automation
The Challenge: High volume of legacy unlinked records and poor data integrity at public-facing registration points across a global member portal.
Authored the end-to-end Solution Design Document and led the technical execution to fully automate customer onboarding and marketing alignment for a global member portal.
Overhauled a public-facing Experience Cloud Site portal, refactoring registration forms and multi-field inputs to drive higher data integrity.
Engineered robust server-side matching logic within Apex Controllers to dynamically evaluate duplicates by email, automatically provisioning new contacts, allocating accurate record types, and mapping them to corresponding Organizations.
Developed automated backend linking logic to connect records via newly established data relationships, allowing holistic relationship tracking directly on Contact Lightning Layouts.
Authored custom data alignment scripts to cleanse, parse, and retroactively link legacy unlinked portal records without disrupting live environments.
Built advanced reporting frameworks that enabled business users to perform bulk lifecycle marketing actions, such as direct Campaign injections.
Customer Portal Development
The Challenge: Engineering a scalable architecture to handle high-volume digital flows while configuring granular access to safeguard sensitive customer financial data.
Built an end-to-end Customer Portal leveraging Experience Cloud, Sales Cloud, and Service Cloud to streamline digital entry for high-volume customer onboarding.
Configured data security and UI visibility layers via Flexipages, layout assignments, and custom Permission Sets.
Service Cloud Omnichannel & Live Agent Migration
The Challenge: High customer chat abandonment rates and the risk of metadata deployment disruption across multiple environments.
Overhauled and optimised customer support routing architecture by configuring Service Cloud Chatbots, Omni-Channel routing rules, and advanced Live Agent communication flows.
Designed a seamless environment migration and deployment strategy using SFDX and metadata APIs to safely push complex chat configurations and routing setups across multiple sandboxes to production.
Improved agent utilisation and lowered customer chat abandonment rates by fine-tuning skill-based routing queues and chat routing logic.
Custom PDF Engine & UI Forms
The Challenge: Processing large data volumes in real time to generate dynamic, high-fidelity and client-ready business documents without UI lag.
Engineered a custom UI form solution to capture complex customer data and render it dynamically into high-fidelity, client-ready PDFs using template engines.
Optimized Salesforce data retrieval and transformation layers in Apex, ensuring high performance when processing large data volumes for real-time document generation.
Streamlined sales productivity workflows by automating document generation and linking outputs directly to Sales Cloud records.
Customer Form Enhancements
The Challenge: Overhauling rigid customer forms to support advanced conditional field logic driven by real-time Salesforce database lookups, while maintaining data isolation.
Refactored complex UI components by combining Angular, Visualforce, and JavaScript to deliver an enhanced, responsive customer form aligned with modern UX/UI guidelines.
Implemented secure configurations within the Salesforce Data Model, managing complex access controls via Permission Set Groups, Permission Sets, and Profiles to align with strict data isolation policies.
About the Founder
Hi, I'm Aliaksei, Founder & Hands-on Salesforce Architect at Spring Frog Consulting. I specialize in designing and engineering high-performance Salesforce solutions for enterprise environments where standard declarative tools reach their limits.
With a background as a Medical Doctor (GP), I bring a unique diagnostic approach to platform architecture. This allows me to seamlessly bridge the gap between non-technical stakeholders, business leads, and dev teams — translating complex domain requirements into clear, scalable engineering strategies without friction.
From advanced backend logic (Apex, Async Processing) and modern interfaces (LWC) to complex REST/Platform Event integrations, I directly engineer the most critical streams of your platform to keep your systems fast, clean, and reliable.
Certified Expertise — 11x Salesforce Credentials
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